When any EuroMillions player is lucky enough to beat the odds and win the jackpot, they have several tough decisions to make. How will they spend a part of their fortune? And where will they invest the rest of their cash so that it can grow but remain secure? These are difficult questions, but perhaps the most difficult is whether the winner should embrace EuroMillions publicity…
EuroMillions is one of the biggest lottery games in the world. Not only do the citizens of the nine participating countries play on a regular basis, but individuals outside Europe also play EuroMillions online. With a minimum jackpot of €15 million and a rollover feature that generates jackpots of €100 million or more with admirable regularity, it isn’t surprising that EuroMillions is frequently in the media spotlight. Nor is it surprising that people all over the world are always keen to find out as much as they can about the players who have been lucky enough to win a EuroMillions fortune.
Because of all this, when EuroMillions winners come forward to claim their prize they are usually asked if they want their details to be made public. If they say yes then a press conference is set up by the lottery organiser and they can then share their jackpot-winning experience with the media in a carefully controlled way. However, if they say no to EuroMillions publicity then no personal details about the winners are released.
Opting for EuroMillions publicity allows the lottery winner to enjoy ‘fifteen minutes of fame’ (probably longer if they have achieved a particularly big win) but it does mean that the world knows exactly who they are, and that can lead to them receiving begging letters and other types of unwanted attention.
Of course, simply deciding not to embrace EuroMillions publicity might not be enough for the winner to keep their privacy intact. Although the lottery organisers won’t release details of winners unless they have been given permission to do so, there is nothing to prevent journalists from trying to track winners down using their own methods. It is therefore important that EuroMillions winners who want to retain their privacy keep a low profile and avoid boasting about their win to anyone but their most trusted friends and family members.
The decision about whether to embrace EuroMillions publicity or not is one that every EuroMillions winner must make for themselves. The good news is that once you have made that decision you can then move on to the much more enjoyable ‘tricky decisions’ that jackpot winners get to make – such as where in the world you would most like to go to get away from the spotlight!
6th November 2012