31st August 2009 11:40 AM
Africa Millions is a lottery game that is currently in the pre-launch stages and which aims to reproduce the enormous success of EuroMillions across the African continent. It is thought that African Millions, which is to be operated by BR Gaming of France and the African Association of State Lotteries (AALE), will be launched in November 2009. Six countries are already on board at the time of writing and more countries are expected to become involved at a later date.
The six countries that have already embraced the Africa Millions vision are Benin, Burkina Faso, Cape Verde, Ivory Coast, Mali and Senegal. The combined population of these countries exceeds 70 million, so there are plenty of potential Africa Millions players to help the game get off to a great start when it launched in November.
It is said that imitation is the sincerest form of flattery, and the desire to replicate the success of the EuroMillions lottery across the African continent demonstrates the respect that EuroMillions commands in the lottery industry. In global terms, EuroMillions is by no means the oldest lottery in the world – it has only been around since 2004 – but it has fast become one of the biggest.
The way that EuroMillions is organised has certainly played a massive role in achieving that kind of success, but we think that the prize structure is also partly responsible for its popularity. Not only can players give themselves a chance of winning a truly massive jackpot (the jackpot for the draw this Friday 4 September is around €28 million) but they also have an excellent chance of winning one of the smaller EuroMillions prizes if the jackpot eludes them (EuroMillions players have a 1 in 24 chance of winning any prize at all). That kind of combination is hard to beat!
Whether the Africa Millions game will replicate the same kind of prize structure that EuroMillions has or adopt a slightly different model remains to be seen, but we are confident that if a similar organisational framework is employed, Africa Millions will be a huge success. We look forward to the launch and hope that it will be possible to play online!
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